Sep. 15, 2021
Alibaba Consolidates Community E-Commerce Business
BEIJING, September 14 (TMTPOST)—Alibaba’s community e-commerce business announced on Tuesday a consolidation with a new brand Taocaicai, merging two separate brands Hema Jishi and Taobao Maicai into one. After the upgrade, Alibaba’s online shopping platform Taobao and its special edition Taote will offer links to Taocaicai on their applications’ front pages. On the same day, the first offline store under Taocaicai was open in Changsha, the capital of the south central China’s province Hunan, covering 60 square meters. The store provides pickup services for online shoppers and serves as express station for delivery. It also has an account for live streaming marketing.
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