TMTPOST – China's online literature market revenue reached 38.3 billion yuan in 2023, marking a year-on-year growth of 20.52%. Advertising revenue surpassed subscription income for the first time, becoming the main driver of revenue in China's online literature market. By the end of 2023, the cumulative scale of online literary works in China had reached 378.646 million pieces, a 9.47% increase year-on-year. The user base for online literature in China reached 550 million, an increase of 52 million compared to 2022. Overall, the report highlights China's continued focus on real-life themes in online literature, with significant achievements in the diverse transformation of intellectual property (IP).