Asianfin--Chinese cross-border fashion e-commerce brand SHEIN has officially announced its entry into the Colombian market, according to the Economic and Commercial Office of the Chinesne Embassy in Colombia. The Colombian eCommerce Association (Ccce) reported that in the first quarter of 2024, the country's online transaction volume reached 15.4 trillion pesos (approximately $37 billion), marking a 1.73% increase year-over-year. The number of online transactions totaled 93 million, up by 6.65% compared to the previous year. Following its market entry, SHEIN will offer integrated services including online payment, free delivery, and a virtual mall to Colombian consumers.