Asianfin--SHEIN has become the second-largest fashion brand in France, nearly equaling Zara in market share. According to rankings from the French consumer journal *LSA*, SHEIN's 2023 sales in France surpassed those of H&M, Primark, and Kiabi, whose sales reached around 1.5 billion euros. Although still slightly behind Zara, which is owned by the Spanish Inditex Group, SHEIN’s high annual growth rate suggests that it could overtake Zara in France by 2024. In addition, a recent report from GlobalData on Germany's apparel market predicts that SHEIN, already ranked as the fourth-largest clothing brand in Germany for 2023, could climb further in 2024. The top three brands in Germany currently are Zara, C&A, and Nike.