Maserati Sales Plummet Nearly 60%
Asianfin -- Maserati's sales in the third quarter have dropped by 60% compared to 2023, with year-to-date sales decreasing by 58.3%, according to the latest official data from Stellantis. The significant decline comes as CEO Davide Grasso has also stepped down from his position.
Stellantis CEO Carlos Tavares criticized Maserati's marketing strategies, specifically pointing out that the reliance on discount models by dealers has tarnished the brand's high-end appeal. This shift in sales performance raises concerns about the luxury automaker's position in the competitive automotive market.
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