TMTPOST – Moutai’s "Moutai 1935," once a leading benchmark in China’s premium liquor market with a price tag that soared as high as 1,800 yuan per bottle, has seen its price plummet by 62% in just over two years. The once highly sought-after liquor now sells for less than 700 yuan per bottle. The dramatic decline in price marks a significant shift in the dynamics of the high-end Chinese liquor market, where Moutai 1935 had previously garnered immense attention and strong sales. Despite its previous success, the sharp drop in value reflects broader market trends and shifting consumer preferences.