TMTPOST -- AI can provide new product premiums for supply chain companies, not just cost reduction, said Tian Feng, the general manager of Industry Clusters for Amazon Web Services (AWS) China, during the CES 2025 on Friday. Tian noted that traditionally, hardware products have been priced based on their cost, with the supply chain playing a pivotal role in determining the overall cost structure. In the past, to boost profits, hardware companies have focused on optimizing their supply chains and improving production efficiency to minimize costs. However, with the advent of AI, Tian emphasized that AI offers all industries a new avenue for increasing product premiums. He highlighted that in the AI era, Amazon Web Services' goal is not just to help clients reduce costs but to empower them with AI technology that provides added value and enhanced services, transforming how companies create value within their supply chains.