TMTPOST -- TikTok had set an ambitious target for its e-commerce operations in the U.S., aiming for 400% growth this year before the recent shutdown controversy. Despite the challenges, internal confidence remains high. The fastest-growing categories for TikTok e-commerce in the U.S. include home goods and health supplements, with significant momentum in both. A Chinese merchant involved in TikTok's e-commerce operations expressed optimism, comparing the platform's current U.S. performance to the early days of Douyin e-commerce in China (before 2020). The merchant noted that small and medium-sized businesses are currently able to process around 1,000 orders a day, signaling promising potential for growth.