TMTPOST-- The first batch of Xiaomi SU7 Ultra buyers mostly had experience with traditional luxury car brands like BMW, Benz, and Audi (BBA), with 50%-60% of them previously owning the 56E model, said Lei Jun, the founder of Xiaomi. Lei shared his observations about the first batch of owners. He noted that the SU7 Ultra is primarily purchased by three types of people: racing enthusiasts, internet entrepreneurs, financial professionals, and people in the trade industry. Additionally, many individuals are purchasing the car as gifts for their wives, girlfriends, or boyfriends. Lei further explained that most of these buyers are in their mid-thirties, with nearly 20% being female—a percentage that continues to rise. “It’s hard to imagine such a top-tier driving machine being bought by so many women,” Lei Jun said. “When Xiaomi first designed the car, we didn’t even consider female buyers, as there were few women who liked racing.” He also pointed out that