TMTPOST -- iQIYI has announced the official launch of its Middle East and North Africa (MENA) platform in Dubai, UAE. The company plans to deepen its presence in the MENA region by promoting Chinese-language and diverse international content, enhancing local user services and operations, and introducing Arabic-language film and TV content to China as well as producing original content. iQIYI stated that its localized services in the MENA market will initially focus on the UAE and Saudi Arabia, with gradual expansion to cover the entire Arabic-speaking region.