TMTPOST -- Chinese video-sharing platform Bilibili has announced a convertible notes offering worth up to $575 million as it seeks to strengthen its content ecosystem and drive user growth. The offering includes $500 million in convertible senior notes due in 2030, with an additional $75 million available through a purchase option. Proceeds will be used to expand intellectual property, support user acquisition, and repurchase some of its Class Z shares, the company said. Goldman Sachs, Morgan Stanley, JP Morgan, and UBS are serving as joint bookrunners for the offering.