TMTPOST -- Daily U.S. users of Temu, the global discount shopping app owned by PDD Holdings, dropped by 58% in May, according to data from market intelligence firm Sensor Tower. The sharp decline marks a significant setback for the Chinese e-commerce giant as it navigates mounting challenges in the U.S. market amid rising geopolitical tensions. Temu has responded by slashing its U.S. advertising budget and overhauling its order fulfillment strategy. The move follows the Biden administration’s May 2 decision to end the “de minimis” rule, a trade exemption that had allowed Chinese firms to ship low-cost packages to American consumers without incurring tariffs.