TMTPOST — Local warehouse fulfillment for Alibaba Group Holding Ltd.’s cross-border e-commerce arm, AliExpress, surpassed direct international shipping for the first time in core European markets during its mid-year shopping festival, according to data released on Friday. Initial transaction data from the campaign, which launched on June 1, indicates that localized fulfillment from intra-European logistics centers accounted for over 50% of total order volume across Spain, France, and Poland. The tactical pivot comes as tightening European Union tax regulations and structural customs compliance pressures eliminate legacy duty-free thresholds for low-value import parcels from non-EU territories. The operational milestone reflects an accelerating infrastructure realignment among major Chinese e-commerce exporters, with platforms like AliExpress, Shein, and Temu scaling regional logistics footprints. By shifting supply chain fulfillment forward into domestic European warehouses, these digital marketplaces are adjusting corporate capital allocation away from international air cargo toward localized distribution networks.