Image Source: Visual China

BEIJING, February 16 (TMTPOST) — Chinese professional social media platform Maimai launches a company review function on Wednesday, which has already attracted 100,000 reviews from millions of professional talents.

It is said that the review function is expected to help job seekers evaluate potential employers better.

Maimai’s founder and CEO Lin Fan believes that there exists strong information asymmetry in hiring and that most of the information that job seekers could see is filtered information from businesses. Lin believes that subjective information could lead to a mismatch between job seekers and employers, which increases the alternative cost for both sides. Maimai wishes to present authentic and objective information of companies to its users through the company review feature.

Maimai’s company review feature might have a huge impact on hiring because of its large user base. Maimai currently has over 110 million registered users and 5.7 million posts on its platform, according to statistics from the platform. Maimai said that it has connected 7.18 professional talents and accumulated over 100,000 company reviews that will provide important references for job seekers. 91% of job seeks would actively do background checks on companies they are interested in, according to statistics from Maimai.

Maimai also rolled out a company ranking that ranked companies based on the welfare and work environment they offer to employees, such as corporate culture, salary and promotion opportunities, etc. The ranking was generated by big data and user reviews.

Founded in 2013, Maimai is a China-based career and social media platform that is popular among professional talents. Initially modeled after LinkedIn, Maimai now has over 110 million users and has already surpassed LinkedIn China in popularity as the most used professional networking platform in China. Maimai now has a variety of features that are different from LinkedIn, such as anonymous chat.

The company raised US$200 million from DST, IDG Capital, 5Y Capital and DCM during its Series D round in August 2018.