HeatherZouHeatherZou ・ Aug. 26, 2022
Huawei AITO M7 Ready for Delivery
Huawei AITO is a new energy vehicle brand jointly created by Huawei and Seres, and the second model, AITO M7, started delivery on Wednesday.

Image Source :China Visual

Image Source :China Visual

BEIJING, August 25 (TMTPOST) -- The lack of cores and power restrictions in Chongqing, where the factory is located, have delayed the production and delivery of the M7, and the pace will be increased, Huawei Consumer BG (Business Group) CEO Yu Chengdong said.

Huawei AITO will also release an all-electric version of the M5 in September, which is the first model of Huawei AITO using a hybrid powertrain since its release in December 2021.

The partnership between Huawei and new energy vehicle maker Seres begins in April 2021.

In December 2021, Huawei and Seres jointly released a new brand "AITO", which Huawei did not actually fund, but participated in and even led the design, development and sales of the model. The new brand used a large number of Huawei components and was equipped with the HUAWEI Harmony OS.

AITO's first model, the M5, began deliveries in March 2022. Seres released data showing that it sold about 26,000 units in the first seven months. Yu had previously set an annual sales target of 300,000 units, which he later admitted could not be reached.

HUAWEI Harmony OS car system is a hightlight. Electrification and intelligence are two indicators for Consumers to measure new energy vehicles. AITO is not yet equipped with Huawei self-driving technology, but the car system performance is excellent. An insider said that there are many models using HUAWEI Harmony OS, in the market, but car companies develop their own user interaction and experience interface. 

AITO's sales growth is also rapid thanks to Huawei cell phone sales channels. At present, AITO has more than 700 user centers and experience centers, covering 171 cities. By the end of the year, the number of its centers will exceed 1200, Seres’ vice president Kang Bo introduced.

Seres, known as Chongqing Sokon Industrial Group Co.,Ltd previously, started business from auto parts and motorcycles, with its auto business mainly focusing on minivans. Then the company tried to launch passenger car models, but positioned at the low end. In 2016, The company sought to complete its transformation through high-end new energy vehicles, setting up a subsidiary company SF Motors in the U.S., which plans to produce and sell electric cars in both China and the U.S.

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