Credit: CFP

BEIJING, January 9 (TMTPOST) – Amer Sports, the company owning various sports and outdoor apparel brands, such as Wilson and Arc’teryx, has submitted a registration statement to the U.S. Securities and Exchange Commission, proposing an initial public offering.

The Helsinki-based company aims to list on the New York Stock Exchange, using the stock ticker “AS”. With 21 underwriters, including Goldman Sachs, BofA Securities, J.P. Morgan, and Morgan Stanley as joint book-running managers, the IPO signifies a strategic move for the company.

The parent company reported impressive growth for Arc’teryx, with nine-month (ended on September 30, 2023) revenue reaching $941.2 million, marking a 65% year-on-year increase. Despite the strong performance of Arc’teryx, Amer Sports recognized a need for heightened global brand awareness and plans to achieve this through global events and expanded retail presence.

The growth of Arc’teryx is rooted in North America and Greater China, with future expansion opportunities identified in Europe and the Asia-Pacific region. The brand has strategically opened stores in Greater China and North America since 2019, with plans for additional openings by the end of 2024, demonstrating its commitment to global market penetration.

“As a group, we deploy a vertically integrated, DTC mindset, while leveraging our network of strong wholesale relationships,” the company said in its filing. “We are increasingly emphasizing our owned e-commerce and building out our owned retail distribution around the world.”