TMTPOST --  As the tech world gears up for CES 2025, Artificial Intelligence (AI) is set to be the driving force of innovation and development. Following the "battle of the big models" in recent years, the integration of large AI models with real-world scenarios has become a key focus for the technology sector.

The upcoming CES, often referred to as the "world's leading technology exhibition," is shaping up to be one of the largest global platforms for AI application validation. Recently, CES organizers revealed a list of CEOs from major companies, including Nvidia, Panasonic, and Volvo, who will take the stage to discuss topics ranging from the foundational capabilities of AI technologies to innovations in product development and AI integration.

AI and Smart Hardware Ecosystems

The smart home market, powered by AI, is projected to reach $154.4 billion globally in 2024 and $231.6 billion by 2028, according to Statista. As a consistent highlight of CES, the convergence of smart homes and generative AI is set to steal the spotlight at CES 2025.

Hisense, under the theme "AI Your Life," will present its latest AI innovations, while TCL, one of the largest Chinese brands at CES, will showcase its full range of smart terminal products and solutions. Companies such as Samsung, LG, and Amazon will highlight how AI is enhancing home environments and creating fully connected smart homes.

For example, Amazon plans to showcase its range of smart devices, including Echo, Fire TV, Ring, Astro robot, and Alexa, all integrated with generative AI. This will mark the first public display of Amazon’s smart home ecosystem powered by AI, demonstrating the power of generative AI in creating seamless user experiences.

AI in the Automotive Industry

AI's role in transforming the automotive industry will be another central theme at CES 2025. Companies such as BMW, Honda, and Suzuki are expected to unveil innovations in smart cabins and autonomous driving technologies. Amazon, having recently launched its Amazon Nova foundational model, will showcase a next-generation smart vehicle, featuring advanced AI integration for automotive applications.

At CES 2025, Amazon’s AI capabilities will span across intelligent manufacturing, supply chains, and product engineering. Amazon plans to highlight its partnership with Siemens to present AI-driven engineering design and R&D solutions for the automotive industry. AI's influence will also be felt in areas like infotainment systems and electric vehicle performance.

Moreover, Amazon will showcase personalized marketing technologies and online car retail innovations in collaboration with Hyundai, aiming to make the car-buying journey more personalized and efficient.

AI Empowering Chinese Enterprises Going Global

Chinese companies will be among the star attractions at CES 2025, with over 1,300 exhibitors from China. From AI-powered glasses and wearables to smart homes and vehicles, Chinese brands are making significant strides in multiple industries.

In the face of growing competition from American, European, and Chinese cross-border brands, Chinese enterprises are focusing on strategies to penetrate local markets and expand their overseas customer base. With increasing regulatory challenges in international markets, including the US, compliance will be a hot topic at CES 2025.

Amazon Web Services (AWS) is set to play a pivotal role, offering insights on how Chinese enterprises can navigate local regulatory environments and leverage Amazon’s digital marketing products to expand into overseas markets. AWS will also host an AI and smart home innovation forum on January 8, featuring experts and industry leaders discussing generative AI and global expansion strategies. Attendees will have the opportunity to access 90 days of one-on-one consultations with AWS and Amazon experts.

As a major sponsor of CES and a key partner of TMTPost’s "Talk to The World Forum," AWS will showcase the implementation of generative AI across various industries and share the successes of its collaboration with Chinese companies expanding globally.

Key Exhibits and Networking Opportunities at CES 2025

AWS will have four main exhibition areas at CES 2025, located at:

• AWS and Amazon Automotive (LVCC, West Hall-4000)
• Amazon Smart Devices (Venetian Ballroom - Venetian G-J)
• AWS IoT Experience Center (Venetian Palazzo Hospitality Suites, W320)
• Amazon Advertising (Aria Mariposa 1-3 / Copperleaf 7-8)

CES 2025 promises to be a major milestone for AI innovation, offering a glimpse into the future of smart homes, automobiles, and global business strategies.